A Case Study in Transformation:
This project instantly changed the character and vibe of the heart of a great city.
FASHION DISTRICT PHILADELPHIA
Below, we share the visual journey from The Gallery before to The District after. Beginning in 2014, through its grand reopening in September 2019, JPRA Architects worked with our clients PREIT and Macerich and many talented consultant teams to realize a complex vision of this downtown destination. Flexibility and ability to adapt to changes throughout the project were key to its success.
Design and architecture are but one facet of the successful result. JPRA sought to create a unified, architecturally consistent façade language across both the exterior and bright, minimal finishes in the interior of the project, allowing the tenants to shine. The innovative tenant mix curated by Macerich's leasing team welcomed flagships, full-price and outlet retail, entertainment, dining, co-working office space, a small business incubator, and special events.
The project builds on layers of visionary approaches from essential city, transit, and historical considerations. Addressing structural and accessibility needs that included unusual structural impediments was one challenge that resulted in seamless foot traffic across three city blocks.
At the 2020 CenterBuild conference, JPRA Architects, along with owner representatives from Macerich and PREIT, presented an expanded case study on the transformation of The Gallery into the dynamic, mixed-use property now known as Fashion District Philadelphia.