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BOWLING IQ

Sterling Heights, Michigan

Client: The HantzGroup

LOCATION

Sterling Heights, Michigan

CLIENT

The HantzGroup

SECTOR

Entertainment

PLANNING & DESIGN

JPRA Architects

Bowling IQ was designed to be a one-of-a-kind, high energy, people friendly, shopping, training and leisure destination for everything related to the sport of bowling, including classrooms, a wholesale warehouse, repair facilities, and equipment from AMF and Brunswick.

From the street, a clean and contemporary metal, wood and glass portal celebrates the entrance to something special, a unique concept destination. It is a space divided into “rooms” which flow together as one: The warehouse of concrete, metal and mesh, the retail store as a vast collection of product displays, and the training center features glowing wood and glass. Materials and furnishings are a mixture of new and old, having a sense of familiarity with a contemporary edge.