FASHION DISTRICT PHILADELPHIA
Clients: PREIT & Macerich
PREIT & Macerich
Retail + Mixed-Use + Experiential
ARCHITECT OF RECORD
The new Fashion District Philadelphia is a transformative urban redevelopment planned and designed to bring vibrancy, energy and accessible streetscapes to a Philly landmark. The nearly four decades old Gallery at Market East underwent a top-to-bottom redesign that reconfigured the 1.5-million sq ft mixed-use facility. The design provided a bright, contemporary space that welcomes shoppers and reconnects to downtown Philadelphia’s famous Market Street.
Accessible storefronts, sidewalk cafes, a new streetscape, digital signage and graphics complement existing office space. Inside, the plan creates an open, well-lit and easily accessible three-block corridor of 125 new stores, including flagship stores, curated dining options, and entertainment, including a state-of-the-art cinema. The highlight of the newly-reimagined space is the stunning new glass-walled CUBE at 9th and Market.
“Curated” is a great way to describe the range of experiences at the Fashion District Philadelphia complex. A carefully selected collection of retail, social experiences, and dining has been assembled. Here’s what’s new: A plush AMC Theatre, Japanese bowling and amusement venue Round 1, the intimate concert venue/urban winery City Winery, a special small business incubator space dubbed Uniquely Philly featuring a collection of local retailers selling everything from specialty hats to Philadelphia-themed products. Wonderspaces, an interactive art gallery, also opened a two-story, 24,000 experience. Other retailers, including Century 21 and Burlington have new spaces in The District, as well.
Photography courtesy Macerich
by Tonic Photo Studios, Patrick Darby